Scope: Portugal foreign language & national PR. F&B marketing. UK & Irish projects.
Long term PR investment is a critical part of corporate life, but in today's new economy, budgets are tighter than ever and results needed faster and more measurable than ever.
Vila Vita Parc's historic PR identity had been focused mainly on the Germanic markets. As part of a new initiative they wanted to open up to the local Algarve residents of all nationalities as well as the national Portuguese market. A new Michelin star and a vineyard and estate in the Alentejo formed part of the brief.
Starting afresh we implemented a year-long strategy to target press and journalists for visits and printed coverage both online and offline. We wanted to offer innovative PR, new stories and help to establish Vila Vita as the leading gastronomic hotel in Portugal.
Working first with local media and then expanding to national media we have successfully seen the Portuguese market increase and have arranged a number of events including the headline night at Pop Up Algarve 2010.