Scope: To create sales of hospitality boxes at the new motor racing track in Portimão.
The newly opened AIA in Portimão needed to sell more hospitality boxes and recruited us to put together not only the day's event but also the guest list. We agreed a target of two box sales for the two-day event and succeeded.
We used one of our Interior Design clients to furnish the box, one of our chefs to cater the event and created two one-day events to showcase the track, the facilities and the track in general. We also had a surprise for our guests - a personal visit from motor racing legend Sir Stirling Moss who was celebrating his 80th birthday!