Scope: To create a cross-client promotional event which would attract new, high-spending clients and gain local, national and international PR.
Working almost exclusively in the luxury lifestyle market gives us exceptional opportunities to combine clients' marketing and to drive business to a collection of clients who can also share the cost. Innovative marketing is one of our specialties and rather than wait for events to arrive, or exhibitions to be created, we often organise our own.
Summer 2010. We organised and launched Pop-Up Algarve (www.popupalgarve.com). We united a number of existing clients with a team of 15 partners to produce and execute a world-class gourmet event. Hosted on three separate Wednesday nights we bought two Michelin-trained chefs and one Michelin-starred chef to the Pop-Up in the Algarve's most exclusive resort, Vale do Lobo. Constructing a Pop-Up restaurant within the gardens of the resort and utilising a small banqueting kitchen, we fed nearly 60 clients each evening and generated great international PR for all partners involved. The event was a huge success and is planned again for 2011.
Our planning included finding the best partners to manage all waiting staff & kitchen support. Hiring tableware, glasses, cutlery, linen and all accessories. Organising a champagne reception, flowers, decoration, entertainment and even an outdoor lounge from one of our sponsors to showcase her interior design business. Nespresso came from Lisbon with a special coffee bar and we launched the Crazy Room for a photography client, a unique photo booth which generated some of the best 'people shots' ever seen in the Algarve!
Our innovation does not stop here. We are currently planning a Luxury Algarve Wedding Showcase in Dublin, A Luxury Lifestyle Showcase in London and we will launch the Luxury Lifestyle Awards 2011 shortly.
We have also organised fabulous events at beach bars, restaurants and launches. Unfortunately many of our clients like us to keep what we do a huge big secret! So no pictures to show, just wonderful tales to tell!